It’s a pretty tasty protein-ish bar with a bit of pea protein. And if you don’t mind it, then you’ll definitely find it tasty and satisfying. Especially, you can eat it as a protein bar or baked cookie. How cool is that?

This is the third and last updated flavour from this POW range. The Snickerdoodle one was lovely and delicious, while Chocolate Chip was pretty OK. Now, it’s time for PROTEIN POW Cookie Dough Fudge Brownie bar. And I guess it won’t be as terrific as Snickerdoodle one. Still, if you’re into plant-based bars, then this one is well worth to give it a try. And it shouldn’t be too difficult, as it’s available at Sainsbury’s! At least selected ones, so fingers crossed it’s at your local one.


This product is well worth your attention if you’re looking for something new and fresh on the market. It’s a plant-based protein cookie dough, the first refrigerated/fresh nutrition bar in the UK. It’s also has great ingredients, as it’s vegetarian- and vegan friendly, gluten-free, with no added sugar and nothing artificial. You can find it, among others, at Sainsbury’s, in chilled alley.


PROTEIN POW Cookie Dough Fudge Brownie Protein Bar
PROTEIN POW Cookie Dough Fudge Brownie Protein Bar

Anyway, as always – the smell is the strong point of this protein bar. There’s a nice and pleasant whiff of fudge brownie in it and the bar is inviting for sure. Also, its texture is on point – it’s nice, soft and easy to mould. So it’s up to you whether you eat it like a bar, or mould it the shape of a cookie and bake it. Nice. The bar itself is middling chewy and sticky, but it’s nothing you should worry about. Still, it’s barely dryish and that might be the reason some may want to wash it down.

A fudge brownie flavour with an addition of pea protein.


I’m not into pea-protein or plant-based protein at all. And I actually don’t mind it much. However, along with a pleasant and tasty fudge brownie flavour, you’ll also find a pea protein aroma in this bar. They’re both pretty OK-ish balanced, leaving enough space for each other. Also, chocolate chips add some chocolate flavour to it too, but they’re not too flavourish. Overall, the bar is not too sweet for sure. However, those being into the plant-based team likely will find it satisfying.

Do I want another PEA PROTEIN POW bar of this flavour right after the first one? Not much. It was OK, but honestly, not as spectacular as Snickerdoodle flavour.

PROTEIN POW Cookie Dough Fudge Brownie Protein Bar

When it comes to macros, it could be a bit better. A 52g has 201kcal and only 11g protein. Also, there’s 4.2g sugar and 12g fibre. Well, it could be slightly better with at least 15g protein. Anyway, the ingredients list is decently good, as you won’t find there added sugar, palm oil neither any syrups. Nice.

Not too bad, but I expected much more than that, honestly.


PROTEIN POW Cookie Dough Fudge Brownie Protein Bar

After Snickerdoodle flavour, I expect this PROTEIN POW Cookie Dough Fudge Brownie to be at least as good as that. However, I didn’t find it here. What I found, in fact, was a pretty nice pea protein fudge brownie flavoured bar with good ingredients and ability to mould it as a cookie and bake it. Still, not too bad.

Will I ever go back to this PROTEIN POW protein cookie? I will. Just to find out what it’s like as a cookie dough.

6.6
Score

Pros

  • It tastes pretty good
  • It has good ingredients
  • You can mould it in a protein cookie and bake it, too!

Cons

  • It only has 11g of plant-based protein
Smell
8
Texture
7
Taste
6.5
Macros
5.5
Ingredients
6
Overall experience
6.5

Final Verdict

After Snickerdoodle flavour, I expect this PROTEIN POW Cookie Dough Fudge Brownie to be at least as good as that. However, I didn't find it here. What I found, in fact, was a pretty nice --pea-- fudge brownie flavoured bar with good ingredients and ability to mould it as a cookie and bake it. Still, not too bad.