This is a BIG protein flapjack. Or even 25% BIGGER than that. It’s also full of carbs and fat. And not-so-full of protein. Is it worth your attention after all then? Well, as always – it depends.

It’s not too surprising that nutritional information is never too precise. Also, its nothing new some protein snacks weigh more (or sometimes less) than it says on their packaging. But this BIG Protein Flapjack that is supposed to weigh 100g is 25% bigger than that, landed at more than 125g. Add to that its nominal macros that are pretty big and… All right, never mind, let’s have a closer look at this Muscle Moose The Big Protein Flapjack Golden Syrup.

Muscle Moose The Big Protein Flapjack Golden Syrup
Muscle Moose The Big Protein Flapjack Golden Syrup

This protein flapjack smells really good. It smells actually like a real, tasty and fatty flapjack. There is oats aroma slightly detectable. And a load of golden syrup fragrance easily noticeable too. So in this matter it’s really good. Also, it’s really soft and effortless to bite into. More than that, it’s barely chewy and only slightly sticky. As a result of that, it’s effortless and pleasant to eat. Well done.

This protein flapjack tastes not too bad. Like a real flapjack packed with fat.


This protein flapjack tastes like a proper, not-so-protein flapjack. It has oaty aroma easily detectable, along with golden syrup flavour too. Also, it’s a bit surprising it tastes like a fatty block of oats as well. And it weighs slightly heavy, like it too. And that’s not bad, as many may say it’s pretty tasty. It’s also decently sweet. However, due to its heavy and fatty texture, it’s far from being a satisfying one.

Do I want another serving of this Muscle Moose protein flapjack after the first one? Not actually. It wasn’t bad in its taste for sure. But it was too big and too heavy in its texture to be able to eat more than one in one sitting.

Muscle Moose The Big Protein Flapjack Golden Syrup

So what about the weight of this protein flapjack I mentioned at the beginning? Let’s have a look at its macros for 100g, as it’s the weight this protein flapjack is supposed to weigh. A 100g of this protein flapjack delivers a massive 453 kcal, a staggering 23g of fat, 44g of carbs (including 16g of sugar) and a modest 15g of protein. But that’s not the whole story! The thing is, the entire flapjack weighs more than 125g! It’s more than 25% of its supposed weight. That means that single flapjack has roughly 565 kcal, 29g of fat, 55g of carbs and still only 19g of protein. Impressive. Not.

Muscle Moose The Big Protein Flapjack Golden Syrup

When it comes to the ingredients, it’s not too good too. It contains added sugar, margarine(!) and golden syrup. And yes, I know, it’s golden syrup flavoured protein flapjack. And instead of stuffing it with golden syrup, it could be used a golden syrup flavour. But it’s not. Well…

Therefore, it can’t be the finest protein flapjack on the go.

This is The Big, THE BIG protein flapjack.


Muscle Moose The Big Protein Flapjack Golden Syrup

This Muscle Moose The Big Protein Flapjack Golden Syrup is BIG. It’s actually HUUUGE. And it’s not that bad when it comes to its texture, ease of eating and taste. Too bad it’s massive in macros and it has not too good ingredients. And this is something that puts me off a bit here.

Will I ever go back to this Muscle Moose protein flapjack? I don’t think so. It’s not too bad in taste, but it’s massive in macros. And not too spectacular (or at least acceptable) in its ingredients. Therefore, this was our last meet, I suppose.

5.6
Score

Pros

  • n/a

Cons

  • Its macros are HUUUGE!
  • It weighs 125g instead of 100g (portion management)
  • It contains added sugar
  • It contains margarine(!)
  • It contains golden syrup
Smell
8
Overall firmness
8
Taste
6.5
Moistness
7
Nutrients
3
Ingredients
3
Overall experience
4

Final Verdict

This protein flapjack is BIG. It's actually HUUUGE. And it's not that bad when it comes to its texture, ease of eating and taste. Too bad it's massive in macros and it has not too good ingredients. And this is something that puts me off a bit here.